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Authors: Lyakhovich D.G. | Published: 28.08.2014 |
Published in issue: #1(568)/2006 | |
Category: Economics, Organization and Management at an Enterprise | |
Keywords: |
The evaluation procedure of efficiency and degree of risk influence in marketing strategy with me of statistical imitating model of functioning of the industrial enterprise is offered. The algorithm of realization of this model is based on a method of statistical tests and heuristic procedures of decision-making. The quantitative estimation is carried out with use of Monte-Carlo method.